Their first
real business.Built by them. Backed by you.
A real shop, real earnings, and a structured 5-level business programme — with every lesson personalised to what they sell. Commission free. Parents always in control.
Up and selling in 3 steps
No technical knowledge needed. Commission free. No faff.
Create your shop
Pick a name, choose a shop URL, and set it up in minutes. Parents verify with their mobile number and you're live.
Add your products
Upload photos, write descriptions, set prices, and add delivery options. Everything looks great from day one.
Start earning
Share your link, take real orders, and watch your earnings grow. Money goes straight to the parent's account.
A 5-level business programme. Built around their actual shop.
Every lesson is AI-personalised to what they sell and how they're doing — not generic worksheets. Backed by GCSE business concepts, delivered in 5-step bites with a quiz at the end of every module. New lessons unlock automatically as the business grows.
Everything a young entrepreneur needs
Built specifically for kids aged 10–16, with safety and simplicity at the core.
Their own shop link
Every young entrepreneur gets a personalised URL — getfledge.co.uk/your-shop — to share with family and friends instantly.
Commission free
Every penny of every sale goes to the parent's account. Fledge never takes a cut of what your child earns.
Ideas Lab
Not sure what to sell? Tell us your interests and budget — our AI suggests personalised, age-appropriate business ideas in seconds.
Pay by link
Send a customer a payment link and they tap once to pay — Apple Pay, Google Pay, or card. Completely frictionless.
Parental controls
Parents verify the account and stay in control at every step. Kids run the shop; you keep the peace of mind.
5-level learning programme
Pricing, Marketing, Cash Flow, Brand, Customers — a structured curriculum backed by GCSE business concepts, with every lesson personalised to what they actually sell.
Order management
Track every order, mark items shipped, and keep customers updated — all from one clean dashboard.
Quizzes, badges and progress
Each module ends with a quiz. Correct answers earn badges. Progress is tracked so you can see exactly what business skills they're building.
What your child could build
Real business ideas, real numbers. See exactly what's possible when a young entrepreneur joins Fledge.
Concept stores coming soon.
Open your own shop instead →
Built for the next generation of entrepreneurs.
Kids are losing the entrepreneurial spark. Fledge gives it back — with the safety baked in, so they can earn, learn, and grow their confidence without you having to worry.
No profile pictures or location
Children don't need to share a photo or their whereabouts. Their shop speaks for itself — no personal exposure required.
No direct messaging
There's no inbox, no DMs, no way for strangers to contact your child through the platform. Orders come in, nothing else.
Reviews are screened before they post
Every review goes through built-in safety checks to catch unsuitable content before it ever appears on a shop.
One simple thing for you to do
If your child wants to accept card payments, you connect Stripe once. That's it. The rest is theirs to run.
Start with people who already believe in you
Every shop comes with its own link, shareable with family, friends, and anyone in your world. Your first customers are people who want to see you succeed. That's intentional, and it's where real confidence starts.
Every sale builds confidence money can't buy
Setting a price, completing a first order, watching earnings arrive. These moments build a mindset and a genuine understanding of what money means and where it comes from. No classroom does that.
Entrepreneurs aren't born. They're built one decision at a time
We're building a generation who know how to create value, back themselves, and think commercially. Not the next millionaires, just young people with the confidence to go for it.
On the road to a marketplace. Our long-term goal is a full marketplace where buyers can discover young entrepreneurs. But we're building the community and the skills first, not the other way around. When the marketplace opens, it'll be because both sides are ready. Right now, that's a feature, not a bug.
Start building.
Subscribe when you're ready.
Create your shop, add products, and explore the dashboard for free. You only need to subscribe when you want to take the next step.
When your products go live
Set up your shop and products for free. When you're ready for your first real customers and want your shop to go live, that's when you subscribe.
When you unlock the Challenges
The full Challenges library unlocks with your subscription — mindset boosts on pricing, marketing, profit, and more. Momentum, not modules.
£4.99/month when you subscribe · Cancel any time · No credit card needed to start
"More than a shop, a first step into entrepreneurship."